Zoom Teams Up with World to Fight Deepfake Meeting Fraud

Zoom

has announced a new partnership with World, the human identity verification technology company developed by OpenAI CEO Sam Altman, to ensure virtual meeting participants are real humans and not AI-generated imposters.

This collaboration comes as deepfake fraud in video calls continues to rise, creating serious security concerns for businesses worldwide.

According to TechCrunch on Saturday, one major case occurred in early 2024 when engineering company Arup lost 25 million US dollars after an employee in Hong Kong approved several money transfers during a video meeting that appeared to include the company’s chief financial officer and several colleagues. In reality, every participant except the victim was an AI-generated deepfake.

A similar case was also reported at a multinational company in Singapore in 2025. Cybersecurity industry reports show that financial losses caused by deepfake fraud exceeded 200 million US dollars in the first quarter of last year alone. The average loss per corporate incident is now said to be over 500,000 US dollars.

Zoom and World believe current deepfake detection methods are still limited because they mainly analyze video frames to detect signs of AI manipulation.

As AI video models become more advanced, these traditional methods are becoming increasingly unreliable. Through this partnership, World introduces its World ID Deep Face technology to verify meeting participants through a three-step identity check.

The system compares images captured during user registration through World’s Orb device, live facial scans from the user’s personal device, and the real-time video appearance visible to other meeting participants. If all three match, the participant receives a “Verified Human” badge on their meeting profile.

Zoom said meeting hosts will be able to activate a special verification waiting room, requiring all participants to complete identity checks before joining. Participants can also request identity verification from others while the meeting is already in progress.

“This integration is part of Zoom’s open ecosystem approach, giving customers more ways to build trust into their workflows based on their most important needs and use cases,” said Zoom spokesperson Travis Isaman.

In addition to Zoom, World has also partnered with several major consumer platforms such as Tinder and Visa to provide human verification services.